![]() ![]() They could have a recent or an old nagging injury or they’re simply looking to reach a personal fitness goal (ex: training for a marathon, running farther, lifting more weights, etc.). Potential Patients: These are people that could become your next patient or request a service from your practice. Your 3 Main AudiencesĬurrent Patients: These are the people you see in your clinic every day or they have already received treatment by you or a colleague. ![]() Most practices market to three main audiences: your current patients, potential patients, and referral sources. This strategy provides clinicians with direct quotes and allows patients to tell their recovery story from their own point of view.Īfter you’ve gathered your patient success stories or quotes, be sure to use these patient success stories effectively. In addition, you should have the patient fully read any interview piece you may produce, and approve/give permission to publish it. Make sure you receive a full, informed written consent from patients to use their quotes and information publicly. In the alternative, you can help the patient craft their story by interviewing them, collecting specific quotes, and adding in details that would be of interest to other patients. Patient success stories can be collected by having the patient directly submit their comments into a review site, social media, or a web portal. Offer them a platform like your website, the Astym website/social media, your Google reviews page, or your social media to tell their recovery story.) ( Pro Marketing Tip: Your patients are some of your best spokespeople. ![]() The best way to use social proof is to give your patients a platform to share their stories. Patients who have been successfully treated praise the therapists who helped them recover everywhere they go. Most rehab professionals don’t have access to celebrity endorsements, but they do see “influencers” every day in their clinic: patients. ![]()
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